The truth about founders' money.
You'll likely sell once. The buyer does this for a living. The gap between the offer and what you keep is decided in the years before the deal - not in the negotiation.
£1m
BADR lifetime limit on qualifying gains (as at 2026)
Once
most founders sell once; most buyers buy for a living
5 yrs
the runway where exit decisions actually get made
What's your situation?
Growing
Share structure, remuneration, and reinvestment.
Approaching exit
BADR, Heads of Terms, and the five-year runway.
Mid-deal
Earn-outs, deal structure, and net proceeds.
Life after
Integrating a lump sum into a plan that funds the rest of life.
The truth about
Episodes for founders
- The truth about income protectionLuke · 14 min
- The 4% rule was never a ruleLuke · 12 min
- Active or passive? The evidence, not the sales pitchAnick · 13 min
Guides written for founders
Business
Business Asset Disposal Relief in 2026
A widely available but often missed relief - and the qualifying conditions that quietly disqualify people.
10 min read · Luke
Inheritance Tax
What the Residence Nil-Rate Band actually does
The most over-engineered piece of UK tax law of the last decade. Who gets it, and the three ways families lose it.
9 min read · Anick
Retirement
Drawdown sequencing: the order you spend matters
Which pot you draw first can change how long your money lasts. The mechanism, with the numbers.
11 min read · Luke
Investing
The behaviour gap is real, measurable, and expensive
The difference between what your investments return and what you earn. Why it exists, and how to close it.
8 min read · Anick
Recommended for founders
Exit Ready
Net proceeds, not headline price. Most founders sell once; most buyers buy for a living.
ITK - In The Know
The financial questions founders actually ask.